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Berks County Insurance

2447 Perkiomen Ave
Reading, PA 19606

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About Berks County Insurance

Berks County Insurance Group, Inc.

Berks County Insurance Group, Inc. was established in 1984. We are an independent insurance agency representing many different insurance carriers and offering all lines of insurance. We continue to be recognized as a leading source for quality, affordable insurance coverage in the Berks County and surrounding areas.

With our office centrally located in Exeter Township, we strive to provide first class customer service. The staff at Berks County Insurance has many years of insurance experience and can help you get the right policy to suit your needs. We explain the coverages and options available to you and help you make the right insurance choices.

Call us for a Free, No Obligation Insurance Quote!

We simply welcome the opportunity to provide you with a comparison quote. Call us and find out what Berks County Insurance can do for you.

Compare and Save on your existing insurance plans… with Berks County Insurance.

Meet Our Team

Jim Ruoff

Jim Ruoff, CPIA – Agency Owner

Jim started Berks County Insurance Group, Inc. in 1986, but has been in the insurance business since 1984. Jim has many years of experience in personal and commercial lines. He firmly believes in the “independent agency” system, as it gives him the ability to offer options to his clients. Jim helps his clients better understand the insurance they need and provides them with the most competitive options available.

Rose Senft

Rose Senft – Office Manager, Senior CSR, Licensed Agent

Rose is our Senior Licensed Customer Service Representative and is available to service your existing policies and/or quote and secure the most competitive policy to suit your needs and your budget. Rose has many years of experience and is extremely personable and friendly in assisting our existing customers and potential new customers. She has the knowledge and experience to assist you with all of your insurance needs.

Rachel Wade

Rachel Wade – Customer Care Representative

Rachel joined the agency in 2020 and brings her years of customer service and administrative experience to our agency. Rachel will be available to handle your basic customer service needs. She will also follow up with you on claims, premium payments, and miscellaneous paperwork as signatures are often needed as part of routine service. Rachel is available to assist you as we strive to provide 1st Class Customer Service to all of our policyholders.

Kate Moyer

Kate Moyer – Licensed Agent/CSR

Kate joined the agency in 2021. She will fulfill various administrative roles while developing her own client relationships. Being fully licensed in Life, Accident, Health as well as Property and Casualty, Kate is eager to quote all of your personal and/or commercial insurance needs. Kate's favorite part of working on the Berks County Insurance team is that she has the opportunity to speak with clients and build long lasting relationships every day. Contact Kate today for any of your coverage needs.

Michael Flecha

Michael Flecha – Licensed Agent /CSR

Michael joined the agency in 2023. He is a licensed Property & Casualty Insurance Agent who can assist you with quoting your Auto, Home, Umbrella, Motorcycle, Boat, and/or RV, etc. Whether you are a new prospective customer needing quotes or an existing client of the agency, Michael has the knowledge and experience to provide you with appropriate insurance protection. Call Michael today….for all of your Property & Casualty Insurance needs.


Servicing these States

Our Partners
  • Chubb
  • Cigna
  • Foremost
  • Illinoiis mutual
  • Kemper Preferred
  • Main Street America
  • MMG Insurance
  • Plmouth Rock
  • Progressive
  • Safeco
  • State Auto
  • The Philadelphia Contributionship
  • Travelers