About Berks County Insurance

Jim Ruoff, CPIA – Agency Owner

Jim started Berks County Insurance Group, Inc. in 1986 after being in the insurance industry for 2 years. Jim has many years of experience in both personal and commercial lines. He firmly believes in the “independent agency” system, as it gives him and BCI the ability to offer options to our clients. Jim helps his clients better understand the insurance they need and provides them with the most competitive options available. Aside from Personal & Commercial lines (Auto, Home, Business, Workers Comp, Business Auto, etc.)…Jim specializes in Life Insurance and Annuities. BCI has access to some of the most competitive Annuity products with the best interest rates available. And lastly, Jim’s former career in the early 80’s as a Professional Boxer led him to a niche market of insuring Professional Boxing & MMA events across the country. Jim is one of the leading insurers of Combat Sport Events and enjoys working with promoters to secure the appropriate insurance they need to meet the state Athletic Commission requirements, Bonding requirements, and Event Liability requirements.

Rose Senft – Office Manager, Senior CSR, Licensed Agent

Rose joined the Agency in 2014 and is our Senior Licensed Customer Service Representative and Office Manager. Rose is available to service your existing policies and/or quote and secure the most competitive policy to suit your needs and your budget. Rose specializes in all lines of insurance including auto, home, life, commercial, special events, travel insurance, recreational vehicles, and more. Rose has many years of experience and is extremely personable and friendly in assisting our existing customers and potential new customers. She has the knowledge and the experience to assist you with ALL of your insurance needs. Rose is the backbone of our day-to-day operations and brings a level of care and professionalism that is very rare in the industry. Simply put, Rose is someone you can count on and someone you will enjoy working with when it comes to YOUR insurance needs!

Cole James Ruoff – Licensed Agent / Insurance Advisor

Cole James Ruoff is an independent licensed Property & Casualty producer specializing in various lines of Commercial & Personal insurance coverage. He obtained a degree from Temple University in 2016 and has years of various hands on experience in both industrial & heavy automotive/equipment as well as administrative & organizational sectors. He is a dedicated professional aiming to provide first class service and competitive rates. Commercial Insurance: specializing in Commercial Auto, Heavy Trucking, General Liability, Workers Compensation, Professional Liability/E&O, Commercial Property, & more. Personal Insurance: writing all lines of Personal Auto, Motorcycle, Homeowners, Dwelling Fire, Renters, Personal Articles, and more. Reach out to Berks County Insurance Group, Inc. at your convenience for a quote request at no cost. Cole James Ruoff is happy to assist you with all of your insurance needs.

Libby Clark – Customer Care Representative

Libby joined the agency in 2024 and brings her years of customer service and administrative experience to our agency. Libby will be available to handle your basic customer service needs. She can also assist our clients with premium payments, miscellaneous paperwork and signature requirements, and any necessary routine service issues. Libby is available to assist you as we strive to provide 1st Class Customer Service to all of our policyholders.

Mayalee Firpo – CSR / Licensed Agent

Maya joined the Agency in 2026 as a Licensed Insurance Agent and Customer Service Representative. With a strong commitment to client service and attention to detail, she works closely with our clients to ensure their coverage needs are handled accurately and efficiently. Maya assists with policy servicing, coverage reviews, and new business quoting…helping make the insurance process smooth and straightforward. Dedicated to continued learning and professional growth, she is focused on providing dependable service and building long lasting client relationships. Call Maya for a quote today!